Transmedia storytelling is a technique that originated in entertainment. It involves telling a cohesive story across 
multiple formats and platforms while making use of current digital technologies. Many entertainment franchises have expanded into websites, video games, mobile apps, movies, and many other formats. For example, the Marvel franchise has branched out from comic books to include movies, television shows, and other media elements. This article discusses transmedia in entertainment.
Educators are currently using transmedia in the classroom because it is a valuable tool for engaging students. Transmedia fosters co-learning among peers, supports the development of media literacy skills, and encourages students to establish complex connections between information resulting in deeper understanding. Done correctly, transmedia creates a responsive, immersive, and learner-centered environment. This article explores transmedia in education, and this article discusses transmedia resources for teachers.
I was exposed to Transmedia storytelling at an early age. First published in 1963, Clifford the Big Red Dog is a 
children’s book series written by Norman Bridwell. The Clifford stories were made into an animated TV show that I enjoyed watching as a young child. Because I loved Clifford so much, my dad
bought me a series of Clifford reading books. I first learned to read by going through these books with my dad. Throughout my life, I have encountered many more examples of transmedia storytelling. One of my favorite transmedia franchises is Harry Potter. The Harry Potter franchise includes books, movies, and an interactive website called Pottermore.
I am excited to find ways to incorporate transmedia into my future classroom. As the concept of transmedia 
learning becomes widespread, more resources will be available for teaching a wide variety of subjects. An example of transmedia that I can use in my classroom is Inanimate Alice, a story about a young girl growing up in the 21st century. This story consists of interactive episodes that combine text, sounds, images, and games. This transmedia story would be especially useful to engage students of mine that struggle to enjoy reading traditional books. I could further engage my students with this story by having them create their own stories for Alice or post their comments and reflections on the story to a blog. I could also have students create their own transmedia element, like a comic book, to go along with any story or topic we cover in class.
